Creating Waves of Awareness
Big Pharma Advertises to Americans
MISREPRESENTING THE SAFETY OF THE DRUG
- You receive compelling lifestyle images of happy, healthy people.
- You will not see the person with the illness nor any of the multiple side-effects.
- Adverse drug reactions are fifth leading cause of death in the U.S.
- Over promote a more expensive untested drug
- Pushing dangerous drugs like Vioxx
- Defend direct to consumer education
- Is it impartial promotion when it is a commercial to sell the drug?
- ARE NEW DRUGS MORE EFFECTIVE THAN THOSE ALREADY ON THE MARKET?
- They don't have to compare with the old drugs?
- They compare to placebo, which is compared to nothing.
- Exploding allergy medications
- Only 14% were really new drugs. They were old chemical compounds.
- What is a me-too drug?
Tags: brand-awareness, commercial, community, drug, homeopathy, lifestyle-drugs, lipitor, market, marketing, me-too-drug, More…
Replies to This Discussion
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Permalink Reply by Gina Tyler DHOM on -
Thanks Ranga good video. Yes these Adds work because people are like sponges easy to manipulate. Mezmerized by their TV Guru. Really sad! The more Evil Big pharma gets the more Adds they place in the media.
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Permalink Reply by Gina Tyler DHOM on
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more on this via link
www.whale.to/
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Permalink Reply by Heidi Stevenson on -
In many respects, the situation is worse than stated.
Comparing to placebo: Did you know that many (most?) drug trials start with a preselection test of patients? They are all given a pill that is actually a placebo. Anyone who responds in any way is automatically refused entry to the trial - and this is not reported in the studies. As a result, those most likely to respond to placebo are eliminated. This makes it much easier for drugs to look good against so-called placebos.
Comparing a new drug against a drug that has been through the current fraudulent approval process is actually a less genuine test than comparing them against placebo. If an existing drug is approved, but actually provides no benefit and causes harm - which is the case with a huge percentage of drugs - then it's actually easier to "prove" that a new drug is better than an old drug than it is to "prove" it's better than placebo. This is the method used most often now.
Another trick commonly used is to ignore the results of a study and make claims in the conclusion section that aren't supported by the study. It's incredibly common to do this. The first study a couple of years ago that was used to claim thimerosol doesn't cause autism actually eliminated any child who had it or developed it during the course of the study. But that little point was never reported by the press - only the fraudulent conclusions.
© 2013 Created by Debby Bruck.
